National League Gaming

Promoting Healthy Gaming Habits Through Digital Innovation

Industry:

Digital Gaming & Health Promotion

Project Highlights

Challenge

The challenge was to change the perception of gaming as a sedentary, unhealthy pastime. National League Gaming (NLG) wanted to promote healthier habits among gamers while keeping the gaming experience engaging, enjoyable, and uninterrupted, encouraging users to balance fitness and wellness with their favourite gaming sessions.

Solution

We created a strategy to integrate health-focused features into gaming, making wellbeing fun, engaging, and part of the experience.

Interactive Alerts & Personalized Reminders

We added tailored alerts to motivate gamers to stay active, hydrated, and take breaks during play.

Gamification of Health Goals

We introduced rewards and leaderboards to make achieving wellness milestones fun, competitive, and motivating.

Seamless Integration with Gaming Platforms

Health features were integrated directly into games for a smooth, uninterrupted, enjoyable experience.

In-App Health Resources

A library of tailored nutrition and exercise tips was added to support gamers’ health alongside their gaming habits.

Social Sharing Features

Users could share achievements and progress with friends, fostering a supportive, health-focused gaming community.

The Results

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