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How To Make Engaging Youtube Shorts: A Simple Guide For Beginners In 2024

YouTube Shorts are brief, vertical videos made using a smartphone and directly uploaded to YouTube through the app.

YouTube Shorts are brief, vertical videos made using a smartphone and directly uploaded to YouTube through the app. Do you know how to make a YouTube Short? These TikTok-style clips have helped creators go viral with billions of global views. 

YouTube Shorts is a way to connect with a new audience using a smartphone and the Shorts camera in the YouTube app. With YouTube’s built-in tools, you can record, edit, incorporate music from major labels (Sony, Universal, Warner), add animated text, control video speed, and piece together multiple 15-second clips for your Shorts.

Your Shorts audience can engage by sharing, commenting, liking, disliking, or subscribing to your channel during video playback. Short content remains on YouTube, providing a lasting presence compared to short-form video apps like Instagram Stories and Snapchat.

Whether you’re a beginner or an experienced video creator, YouTube Shorts offers a lively video platform to produce quick, mobile-friendly videos that can rapidly boost your channel’s earnings.

Explore various content, from lifestyle and beauty to entertainment and gaming, to enhance your presence on YouTube. Unleash your creativity, reach new audiences, and generate income by sharing Shorts.

What are YouTube Shorts?

YouTube itself has always been the best place to promote longer videos. Things were shaken up when Shorts was added in 2020. Today, long-form content is available there and is more at the center of the media narrative. It’s short videos that dominate on YouTube now. Current stats reveal an impressive average of 13 billion daily views for YouTube Shorts. This data is crucial for creators and marketers, emphasizing the platform’s significance in short and long video content. 

YouTube Shorts is YouTube’s response to the rising popularity of short-form vertical videos on platforms like Instagram Reels and TikTok. Creators on YouTube can upload Shorts to complement their long-form content, attracting a diverse audience and gaining more subscribers. Similar to Reels and TikToks, Shorts can be viewed on full screen and have a maximum duration of 60 seconds. This feature enhances the content variety available on the platform and caters to the growing demand for concise, engaging videos.

What Sets YouTube Shorts Apart in the Short-Form Video Platforms?

YouTube Shorts stands out from other short-form video platforms due to several key differentiators:

1. Integration with YouTube

YouTube Shorts is seamlessly integrated into the larger YouTube platform, allowing creators to leverage their existing audience and channel infrastructure.

2. Global Reach

With YouTube’s global user base, Shorts allows creators to reach a massive and diverse audience worldwide.

3. Monetization Potential

YouTube Shorts allows creators to monetize their content, providing an additional incentive for those looking to generate income from their short-form videos.

4. Variety of Content

Creators can use Shorts to complement their long-form content, offering a diverse range of videos on a single channel. This flexibility caters to different viewer preferences.

5. Video Length and Full-Screen Viewing

Shorts have a maximum duration of 60 seconds, which is ideal for quick and engaging content. The full-screen viewing experience enhances the immersive nature of these short videos.

6. Music Library

YouTube Shorts provides access to a vast music library, allowing creators to enhance their videos with soundtracks without worrying about copyright issues.

7. Visibility on YouTube's Homepage

Shorts benefit from visibility on the YouTube homepage, increasing the likelihood of discovery by users who may need to search for short-form content actively.

8. Community Engagement

Shorts contribute to community engagement on YouTube, as viewers can like, comment, share, and subscribe directly from the Shorts player.

9. Seamless Sharing

Creators can easily share Shorts within the YouTube platform and on other social media channels, expanding their reach beyond YouTube’s ecosystem.

These features set YouTube Shorts apart, offering a comprehensive and versatile platform for creators to showcase their creativity and connect with a broad audience.

Steps to Create Engaging YouTube Shorts

Creating YouTube Shorts is a straightforward process, especially for beginners. Here’s a comprehensive guide to help you get started:

Step 1: Access YouTube Shorts

  • Open the YouTube app on your mobile device.
  • Tap on the ‘+’ (plus) icon at the bottom of the screen.

Step 2: Select Create a Short

  • Choose “Create a Short” from the menu options.

Step 3: Record Your Short

  • Hold down the red record button to capture footage.
  • Release the button to stop recording.
  • Keep it short and engaging—YouTube Shorts have a maximum duration of 60 seconds.

Step 4: Add Music (Optional)

Enhance your Short by adding music. YouTube provides a library of free music you can use.

Step 5: Edit Your Short

  • Use YouTube’s editing tools to trim, cut, or add text to your Short.
  • Experiment with creative elements to make your video stand out.

Step 6: Set Cover Image

  • Choose an attractive cover image that represents your Short. This image will be visible on your channel.

Step 7: Add Details

  • Write a catchy title and description for your Short.
  • Use relevant keywords to improve searchability.

Step 8: Upload and Publish

  • Tap the upload icon to share your YouTube Short with the world.\
  • You can also share it on other social media platforms to increase visibility.

Step 9: Engage with Your Audience

  • Respond to comments and encourage viewers to like, share, and subscribe.
  •  Analyze performance through YouTube Analytics to understand viewer preferences.

Step 10: Consistency is Key

  • Regularly create and upload Shorts to keep your audience engaged.
  • Experiment with different content ideas to discover what works best for your channel.

Things to Keep in Mind When Starting Out

  • Keep it concise and visually appealing.
  • Stay updated with trends, but add your unique touch.
  • Pay attention to video quality and lighting.
  • Use hashtags to improve discoverability.
  • Collaborate with other creators to expand your audience.

By following this comprehensive guide, you’ll be well on your way to creating engaging and successful YouTube Shorts as a beginner.

How to Earn Money with YouTube Shorts?

Making money with YouTube Shorts involves leveraging the platform’s features and exploring various monetization strategies. Here’s a step-by-step guide to help you monetize your YouTube Shorts:

1. Enable Monetization

Ensure eligibility with criteria such as 1,000 subscribers and 4,000 watch hours.

2. Join the YouTube Partner Program (YPP)

Enroll to access ad revenue, channel memberships, and other monetization features.

3. Create Engaging Content

Focus on high-quality, engaging Shorts to attract and retain viewers.

4. Ad Revenue from Shorts

Shorts generate ad revenue when viewed in the Shorts player on the YouTube app.

5. Promote Channel Memberships

Encourage viewers to become channel members for exclusive perks.

6. Utilize Super Chat and Super Stickers

Enable these features during live streams for viewer interaction and support.

7. Explore Affiliate Marketing

Include affiliate links in your video description for commission on sales.

8. Collaborate with Brands

Partner with brands for sponsored Shorts to promote products or services.

9. Cross-promote on Other Platforms

Share Shorts on social media to expand your audience.

10. Engage with Your Audience

Foster community engagement by responding to comments and encouraging interaction.

The secret to success in creating monetizable content is the simultaneous effort on two fronts: the constant creation of quality and interaction with one’s readership. But as your channel grows, look for various kinds of partitioning to maximize monetization.

Final Thoughts

YouTube Shorts is an excellent platform for creators to make short, exciting videos that can reach a global audience and earn money. This guide gives you a complete view, covering how to create engaging Shorts and different ways to make money. Consistency, interacting with your readers, and granting them space in exchange for their consideration are the main things to get right. We encourage you to make Shorts your beginning point, utilizing its unique features to reach a wider audience and pursue the transformation of enthusiasm into business.

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