Astrotech
Astrotech (NASDAQ: ASTC) is an innovative science
Project Overview
Industry: Aerospace & Defense
Project Highlights
- SEO optimization
- Ad campaigns on Facebook, Instagram, and Google.
- Email marketing strategy
- Website enhancements
Challenge
So, Astrotech is this company that’s really into high-tech stuff like mass spectrometry. They’ve been around since the ’80s and have some exciting branches – 1st Detect, AgLAB, and BreathTech. Each one’s doing something special, like sniffing out dangerous stuff at airports or checking for health issues through your breath. Cool, right? But their online presence? Not as exciting. They needed to show off what they do on the web.
Katalyse Solution:
- 360 Marketing: We hit every angle with our marketing. Ads, social media, emails – you name it. It was like a full-court press, and it paid off. Their brand got way more visible. People weren't just visiting their website; they were actually engaging with it. Likes, comments, shares on social media? All up.
- Website Optimization: We gave their website a total revamp. Faster load times, less of that annoying bouncing off the page. People stayed longer, clicked around more, and hey, they even started buying more stuff and signing up for things.
- Aggressive SEO: We didn't hold back with SEO. We pushed Astrotech up in search rankings for all the right keywords. More people found them organically, and that meant more clicks and more conversions. It wasn't just about getting them up there; it was about making sure they got returns on their investment.
The Results
So, what did all this do? Their site traffic jumped, engagement on social media went through the roof, and sales? They shot up by 30%. When people thought cool tech, they thought Astrotech.
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