Find Out How Video Content Can Skyrocket Your Web Traffic
This makes sense, given how much time people spend glued to their screens. Not surprisingly, 87% of businesses strategize video content as their content marketing strategy.
Because it really works.
Video content marketing is the most efficient way of promoting products and services, targeting buyers, and increasing sales.
It is now even more affordable and easy to make videos, and in some cases, all you require is just your smartphone to create a good video. But once again, many things must be done to properly initiate the ideal video content marketing.
It means you always have to plan, select the appropriate gear, and work on the editing process with a proper tool.
According to a report by We Are Social and Meltwater, the number of global active internet users is 92 percent. Every week, a third of the 16- to 64-year-olds watch online videos, namely 3%. If your brand isn’t using videos this way, it’s a huge lost opportunity to attract people to your product or service.
If you need tips on video content marketing, others are looking for them. A survey reveals that about 87% of companies have incorporated video in their internet marketing video content plan. In this Koretechx guide, we will show you how to bring more visitors to your website through video content marketing.
What is Video Content Marketing?
You love watching funny cat videos or amazing dance moves on your phone, right? Well, guess what?
Companies are using videos in a super smart way to sell their stuff! It’s called video content marketing.
Why does it work?
People love watching videos! They are entertaining and easy to follow. If you see a good product being used, you will likely develop an interest in it. Besides, the created videos can be posted to social networks, which means that even more people will find out about the product.
Video content marketing is the act of promoting a product or service through videos. Unlike ordinary commercials that look like they are intruding on the show, video marketing is informative and allows the audience to be more involved.
For instance, tutorial videos can guide customers using a product, or customer testimonial videos can gain their trust.
What are some benefits of Video Content Marketing?
Video content is a strong tool in digital marketing for a few important reasons:
Engagement: Videos are more engaging than text or even visuals in that they can easily grab people’s attention. Wyzowl’s report shows that about 84% of consumers state that they have been convinced by a brand video to purchase a certain product or service.
Brand Awareness: Videos enhance the brand’s visibility. For example, a good brand video can go viral on social media platforms, thus reaching as many people as possible and increasing brand visibility.
SEO Benefits: Websites that are filled with videos can be more beneficial for search engines in terms of SEO. According to Google, a site containing videos gets more priority in its ranking, which means using videos on your site will help to improve your ranking.
In a survey by HubSpot, it was found that using video results in 50x more organic traffic than simple text.
Conversion Rates: What has been discovered is that videos can add a massive amount to the conversion rate. As cited by Unbounce, utilizing video on LP has an 86% higher conversion rate compared to the pages that do not contain videos.
Creating a Successful Video Content Marketing Strategy: What You Need to Know
Mari Smith, a Social Media Thought Leader and Author of The New Relationship Marketing, said it best when she said, ‘First, it is vital to understand and define your audience’. You have to provide content that will be interesting to them and will prompt action.’ When it comes to video marketing, knowing your customers is very important.”
As Mari Smith says, it’s really important to know who your audience is. Start by finding out who will be watching your videos. What do they like? What problems do they have? What do they enjoy? Use what you learn to make videos they will connect with and find interesting.
This is closely related to HubSpot’s videos, which are awesome since they provide relevant information on digital marketing. These are well-researched, and the videos that they produce are engaging, which helps them grab the attention of their fans and educate them. That leads to more people connecting.
Now, let’s look at the steps we can take to use similar plans and strategies to boost website traffic, just like they do.
Utilizing Video Content for SEO
Your website will also be able to feature higher in the search engine ranking pages through videos. For instance, suppose you key in a search string, such as ‘how to cook pasta,’ and the first link you get could be a video recipe.
This is because Google and other search engines have programmed to understand that videos are content and will assist people in finding your website.
When people watch your videos, they spend more time on your site. This is a good sign for search engines. For instance, if visitors watch your videos for several minutes, it tells Google that your site has interesting content. This can help your site rank better.
Let’s discuss in more detail how to use these tips to improve the SEO of your website through video content.
Tips for Optimizing Video Content for Better Search Engine Rankings
- Use Descriptive Titles: Place important keywords within title strings, and make sure that they are clear and easily understandable. For instance, instead of the title “My First Video,” you should use “How to Make Delicious Homemade Pizza.”
- Write Detailed Descriptions: Explain what your video is about and incorporate keywords. For instance, if your video is about gardening tips, you may use keywords such as “planting tomatoes” and “soil preparation.”
- Add Tags: While tags can be a way to sort your video. When you upload a video regarding DIY crafts, tags such as crafts, DIY, and homemade projects are advantageous in directing people to your video.
- Create Transcripts: Including a transcript also explains what the video is about to the search engines. For instance, if you are posting a cooking video, it will be easy for the search engines to index the content if there is a transcript showing each of the steps.
Why Does Using the Right Keywords and Tags in Your Video Descriptions Matter?
Keywords and tags help users locate your video. For instance, if you use ‘easy baking recipes’ in the tags section, many people who are searching for such information will easily find your video.
Keywords are a way to inform the search engine what topic your video is related to. As you type terms that relate to “fitness workouts,” users who are interested in fitness will be more likely to come across your video.
At Koretechx, we know how to create great video content marketing plans. Check out our Kinetic plan to see how we can help you make better videos and get better results.
Using Key Metrices to Measure Video Engagement
Monitoring the most relevant indicators will help to assess the overall effectiveness of your videos. This way, it helps to keep a close eye on what is a success or a failure, keeping you informed of the changes.
View Count: This is the total number of viewers who have seen your video at least once. For example, the views that are 15,000 means that in the given video, 15,000 times has been played.
Watch Time: This is the total time users spend watching your video. If a video is 5 minutes long and people watched it for 50 minutes in total, it is likely that your video was watched 10 times.
Engagement Rate: This involves factors including the overall impression of the post, the number of likes, comments and shares that the viewers give the post. High engagement levels depict a scenario whereby people are physically interacting with your video, as well as engaging with it.
Click-Through Rate (CTR): This shows the number of persons who click on links or calls to actions of the video being watched. If you have placed your website link in the video description space, then the CTR indicates the number of people who clicked through.
Importance of Analyzing Video Engagement Metrics for Improving Video Content Strategy
Understanding video engagement metrics is important as they show you what your audience enjoys and how they react to your videos. For instance, if the cooking videos receive more likes and shares than the travel videos, this shows that your audiences prefer cooking content. This tells you to create more videos about cooking.
If people listen to your videos until the last moment, it means that you are creating videos that they want to watch. However, if they are turned off before the end of the video, one might need to spice up the videos or make them more informative. This will help create better videos that will sustain the viewer’s interest and attention.
How to Use Video Engagement Data to Make Informed Marketing Decisions?
Adjust Content Strategy: Use what you learn from your videos to improve your content. For example, if viewers prefer short tip videos over long tutorials, make more quick tip videos. This way, you’re giving your audience what they want.
Optimize Future Videos: Use what worked in previous videos to make new ones even better. If bright, eye-catching thumbnails get more views, use colorful images for your next videos.
Enhance Distribution: Share your videos on the platforms where they get the most attention. If your videos do well on Instagram but not on Facebook, focus on Instagram for sharing your videos.
Refine Call-to-Actions: Change your calls to action based on the data. If viewers respond well to direct requests like “Subscribe now” or “Visit our website,” use these in your videos to get more action from your audience.
Experiment with Video Formats: Experiment with content on your channel, and upload tutorials, interviews, or product demonstrations. As students, if one type of video seems to be effective in engaging the audience then produce more of it.
Looking at video engagement metrics allows you to improve your content and make it more appealing to viewers. You can make your videos more engaging and meaningful to viewers according to what they enjoy.
According to Neil Patel, a digital marketing specialist, “Making decisions based on the data that you collect is more effective By observing the audience’s reaction to the videos that are posted, more improvement can be made and this leads to better results”.
So, remember to check your video stats and make changes based on what you find. Your video content marketing efforts will improve.
Final Thoughts
Video content is highly effective for digital marketing. It assists you in describing your products, gaining attention from potential customers, and increasing traffic on your website. The use of videos in marketing can be more effective than traditional boring text in increasing the number of customers.
It is high time that you started employing video in your marketing strategies. Make videos that are about your brand, your products, and who you are as a company for the viewers. Do not lose an opportunity to enhance the attendance of your website and the popularity of your brand with the help of video.
Koretechx is well aware of the importance of creating engaging and attention-grabbing video content, so contact their experts to learn about the possibilities of video marketing for your company. Find out how our knowledge can help you create powerful video marketing messages that get measurable results.
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