Artichoke and Company

Full-Service Catering & Event Planning

Industry:

Hospitality & Catering

Project Highlights

  • SEO
  • Email Marketing
  • Meta & Google Ads
  • Social Media Marketing

Challenge

Artichoke & Company needed stronger online visibility for catering and event-planning searches in Naples and Southwest Florida. The goal was to reach more high-intent customers searching for weddings, corporate events, private parties, and custom catering.

Solution

KoreTechX Digital connected Artichoke & Company with more local event opportunities through targeted SEO, paid advertising, email campaigns, and social content built around Southwest Florida’s catering market.
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SEO

KoreTechX Digital developed an SEO strategy to increase Artichoke & Company's organic visibility for catering and event-planning searches. We optimized website content around relevant services, event types, and Southwest Florida locations to attract customers actively researching catering options.

Email Marketing

Email marketing campaigns were developed to keep Artichoke & Company connected with prospects and past customers. Campaigns promoted catering services, upcoming events, company updates, and relevant offerings designed to encourage engagement and future bookings.

Local Search Optimization

Local SEO efforts focused on Naples, Marco Island, Estero, Fort Myers, and Cape Coral. Location-focused optimization helped strengthen Artichoke & Company's relevance for customers searching for local catering, wedding catering, corporate catering, and event services throughout Southwest Florida.

Meta & Google Ads

Paid advertising campaigns were used to put Artichoke & Company's catering and event services in front of customers actively searching or showing interest in event-related services. Campaign messaging highlighted custom catering, event planning, weddings, private events, and the company's full-service capabilities.

Social Media Marketing

Social media content showcased Artichoke & Company's food, events, venues, staff, and catering experiences. The strategy helped communicate the company's family-owned identity, culinary expertise, and ability to deliver customized events ranging from intimate gatherings to large-scale celebrations.

The Results

The SEO and local search optimization strategy strengthened Artichoke & Company’s visibility across its core Southwest Florida service areas, including Naples, Marco Island, Estero, Fort Myers, and Cape Coral.
  • Stronger Service Visibility: Optimization focused on the services and event types most relevant to the business, including custom catering, weddings, corporate events, private parties, event planning, bartending, and rentals.
  • Multi-Channel Marketing: Artichoke & Company's digital marketing efforts were expanded across organic search, paid search, paid social, email marketing, and social media, creating a more consistent presence across the channels used by potential customers.
  • Improved Digital Positioning: The campaign strengthened the company's online presentation around its key differentiators: more than 25 years of experience, family ownership, custom menus, full-service event support, and catering throughout Southwest Florida.

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